Shoppers crave personalized offers and data privacy. Can you give them both?
Our 2018 Shopper Study suggests you can — if you make the offers exclusive and secure them with a Digital Verification process that’s fast, run by a third-party, and doesn’t require highly personal information.
See the infographic below for key survey findings, or download the report to get the full story.
To get the full story of how consumer privacy concerns affect personalized offers and the role brands play in protecting them, download our 2018 Shopper Study: Personalizations, Promotions & Privacy