Teachers are dedicated professionals with above-average household incomes, and giving them a personalized offer is a great way to win their business. Four in five teachers will use a personalized offer to try a new brand.
SheerID can verify:
Attract Loyal Digital Subscribers
Grow your digital customer base with identity marketing campaigns that reward consumer communities like students, teachers, first responders, and the military.
Drive Your Digital Transformation and Expand Your Revenue Streams
Identity marketing attracts new online subscribers with exclusive offers that make them feel valued. You create a special deal for the customers you most want to engage, like students, teachers, first responders, or the military, then digitally verify their eligibility, which protects your margins and underscores the offer is truly just for them.
Customers who receive these identity-based promotions convert more often because they feel rewarded for who they are. And they stay longer because you can use the zero-party data you collect to nurture their lifelong loyalty.
25:1
Return on Ad Spend
Consumers who receive identity-based offers share them with others in their group, reducing acquisition costs.
35%
Fraud Reduction
Digital verification with authoritative data sources prevents discount abuse.
6X
Increase in Subscribers
Offer exclusivity makes subscribers feel appreciated and increases conversions.
How Identity Marketing Benefits News and Media Publishers
Acquire New Customers
Consumer communities actively look for brands that reward them, and offering them a special online deal is a highly effective way to win their business. When given an exclusive offer based on their identity, 41% of first responders, 50% of students, 58% of military members, and 80% of teachers would use it to try a new brand.
Increase Loyalty and CLTV
Identity-based offers create an emotional connection with consumers. Students feel excited (75%), teachers feel appreciated (84%), military members feel valued (66%), and first responders feel thankful (63%).
This bond leads to greater brand loyalty. More than 60% of the military community and nearly 70% of students who receive a personalized offer from a brand will patronize it more frequently.
Lower CAC with Offers that Go Viral
Consumer communities have strong networks. When they find a good deal, they spread the word, which amplifies your campaign and increases your ROI. More than 90% of students, teachers, first responders, and the military would share a personalized offer with others in their group.
Protect Your Offer and Make it More Appealing
Digital verification is what makes identity marketing so effective. It prevents discount abuse by ensuring that only eligible subscribers can redeem your offer. It also shows your audience the offer is truly just for them, which increases its value and motivates them to use it.
Acquire Your Best Customers with Identity Marketing
Personalized offers to high value consumer communities can drive revenue and expand your reach.
Gen Z makes up 26% of the US population, and by the end of the decade they will control 30% of global net income. Winning them with a college student discount pays off when they graduate and remain loyal customers who pay full price.
SheerID can verify:
4M
US high school students
40M
US college students and recent graduates
190M
global university students
Recognize Teachers with a Personalized Offer
4M
K-12 teachers
1.7M
college faculty and professors
1M
school administrators
Drive Customer Loyalty with a Military Offer
Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1.2 trillion in annual purchasing power, they are a lucrative consumer tribe to engage.
SheerID can verify:
20.2M
veterans and military retirees
13.5M
military spouses and other dependents
3.8M
active duty, national guard and reservists
Increase Revenue by Honoring First Responders
Firefighters, police officers, EMTs, and paramedics are everyday heroes who provide critical services to our communities. Giving them a personalized offer is a great way to thank them for their work and grow your business.
SheerID can verify:
1.1M
Firefighters
1M
Police Officers
248k
EMTs and Paramedics
