At SheerID, we’re passionate about empowering our customers to achieve their goals and connect with their audiences in meaningful ways. Our customers inspire us daily with their creativity and impact, and we’re proud to play a part in their success.
To highlight their achievements and share inspiration, we’re thrilled to present the second annual ‘Best Of’ SheerID Customer Awards—celebrating the incredible programs and innovations our customers have brought to life, including:
- Pioneer of the Year
- Visionary of the Year
- Community Champion
- Loyalty Hero of the Year
- She Leads the Way
🥁 And now, the moment we’ve all been waiting for—the winners of the ‘Best Of’ 2024 SheerID customer awards.
Recognizes brands that understand early adoption and embrace community verification data with passion, achieving significant impact within months of going live.
For more than one hundred years, Whirlpool has designed home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations.
As a newcomer in the direct-to-consumer market, Whirlpool implemented SheerID’s Audience Network to meet their ambitious revenue goals and create loyalty. Building on the success of their initial audiences, including military, educators, students, healthcare workers, and first responders, they experimented with fresh ideas and strategies to impact their revenue targets. After expanding to seniors, new movers, and professionals, they continue to see increased AOV and significant boosts to their direct-to-consumer revenue.
Whirlpool’s pioneering spirit doesn’t end with their programs. They’ve been invaluable partners in developing our Audience Data Platform, generously contributing crucial insights and expertise.
Take a look at Whirlpool’s loyalty program in action here.
Honors brands that exemplify exceptional community verification strategies and tactics, leveraging SheerID data in innovative ways to deliver measurable value with inspiring and flawless execution.
Codecademy is committed to empowering all people, regardless of where they are in their coding journeys, to continue to learn, grow, and make an impact on the world around them.
Their student program has been a long-standing part of this mission, and in 2024, they expanded the program to reach more audiences, including military members, teachers, low-income individuals, medical professionals, and first responders.
To improve how they nurture verified individuals, Codecademy implemented SheerID’s Data Connectors to pull in past verification data and set up connectors for all new verifications going forward. With this approach, Codecademy stays connected with their audience and drives conversions from customers with high intent—reaching more audiences and creating measurable impact while staying true to their vision of inclusive learning.
Learn more about Codecademy’s community programs here.
Celebrates brands that demonstrate social responsibility in partnership with SheerID, giving back to specific communities in recognition of their selfless contributions and acts of service.
Since the 1940s, IKEA’s mission has been to “create a better everyday life for people.” This vision extends beyond home furnishings, driving positive impact on both global and local scales.
In 2024, IKEA US elevated its commitment to the student community with an innovative Back-to-School program. By meeting students online, in-store, and on-campus, IKEA delivered an innovative, student-centered experience that combined personalization, regionalization, and impactful in-store activations.
By tailoring offers based on spending habits and leveraging localized store initiatives, IKEA fostered a more personalized journey for students and strengthened its connection with this key audience.
From cross-country campus bus tours to in-store “dorm rooms” featuring school colors, and QR verification codes in key student-focused departments, IKEA created an immersive experience that resonated with students—strengthening its reputation as a community-focused brand.
IKEA’s Back-to-School program, not only strategically connected with students at key touchpoints, it also significantly boosted revenue and average order value, setting a new benchmark for student outreach and reinforcing the brand’s commitment to the community.
Discover more about IKEA’s commitment to the student community here.
Highlights brands that excel in building lasting customer loyalty within targeted communities by optimizing across all channels with SheerID data.
Target’s commitment to loyalty innovation took center stage in 2024 with initiatives like its Back-to-Classroom campaigns, military appreciation program, and new Government Assistance Program. By tailoring programs for specific audiences, leveraging SheerID’s verification technology, and delivering a seamless guest experience, Target reinforced its leadership in loyalty marketing.
These programs go beyond symbolic gestures—they provide meaningful financial relief, foster goodwill, and strengthen customer loyalty. Target’s Government Assistance Program was a pivotal step, designed to support members who qualify for benefits from any of the following government assistance programs and expand Target’s reach to historically underserved communities.
Target’s approach reflects a deep understanding of its customers’ needs. With discounts and benefits that are both impactful and accessible, they not only increased verifications with a seamless verification experience, but ensured each audience felt seen and valued.
Check out Target’s military, teacher, student, and government assistance programs.
Celebrates the visionary women driving the success of their SheerID-powered programs—innovators, strategists, and leaders whose passion, creativity, and dedication have turned identity-based marketing into a powerful tool for building authentic connections and achieving meaningful brand impact.
Since 2019, Tiffany Barlow, senior manager of ecommerce, has been a driving force at The North Face. During this time, she implemented SheerID, launched successful student and military programs—breaking down silos and uniting teams along the way toward a common goal.
Her ability to advocate for audience-focused offers ensured alignment across departments, which is no small feat in a large organization. Tiffany brought a long-term, strategic perspective by focusing on the promotional calendar and pulse offers, moving The North Face beyond ad hoc discounts toward more segmented, high-impact marketing.
Tiffany’s leadership in testing data-driven strategies continues to ensure The North Face is building scalable, repeatable frameworks for future campaigns as she continues to lead the way internally and as leader among her industry peers.
Cheers to 2025 🎉
A huge congratulations to our winners—your creativity and innovation are inspiring! We’re excited to see how our customers continue to make an impact this year and beyond. To learn more about how SheerID customers are changing the game, you can read additional customer stories here.
