Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...

Study reveals SheerID customers realized extensive cost-savings and business benefits enabled by SheerID’s identity verification solution PORTLAND, OR — Sept. 21, 2023 — SheerID, the global leader in identity verification for commerce, today announced the findings of a research study it commissioned from Forrester Consulting. The Total Economic Impact™ (TEI) Study measured business  benefits and ...

Top brands provide personalized offers using SheerID identity marketing platform Portland, OR—August 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 50 brands that have made exclusive discounts available to millions of students and teachers as they prepare for the new school year. SheerID is proud to partner with these […]

Jake Weatherly, Chief Executive Officer of SheerID will be honored at a private dinner during the 2023 Individual Awards Ceremony September 26, 2023 at The Benson Hotel. Portland, Ore. – June 21, 2023 – The Technology Association of Oregon (TAO) announced today the selection of Jake Weatherly, Chief Executive Officer of SheerID, the pioneer and […]

This piece originally appeared as a Digital Commerce 360 piece. Data gathered directly from consumers allows retailers to understand them on a deeper level, including such aspects of their identity as their life stage, the social or workgroups they belong to and their professions. Google’s recent announcement that it won’t allow cookie-based tracking in Chrome ...

This piece originally appeared as a Retail Customer Experience post. COVID has forced consumers online, and that's where they'll stay even after the pandemic is over. More consumers have gravitated in even greater numbers than anticipated to purchase online. According to the U.S. Census Bureau, Americans spent $791.7 billion in 2020 on e-commerce, up 32.4% ...

This piece originally appeared as a Forbes post. It is now common to tout the importance of collecting zero-party data. This information, which consumers knowingly and proactively provide brands in exchange for value, powers privacy-safe marketing strategies and is generally more accurate than probabilistic, often cobbled-together third-party datasets. But how do brands and retailers that […]

This piece originally appeared as a Retail Touchpoints post. Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. ...

As a member of the MACH Alliance, SheerID will work closely with other members and the community to support open, best-of-breed technology ecosystems to develop composable digital experiences for modern commerce  Portland, OR—May 17, 2023— SheerID, the global leader in identity marketing, today announced it has joined the MACH Alliance, a not-for-profit industry body dedicated ...