Marketers looking to up their personalization game have been embracing a new tack: creating personalized offers for consumer communities. The approach is called identity marketing, and it has a secret weapon that traditional segmentation strategies don’t: members of a consumer community are deeply connected. When they hear about a good deal, they spread it through ...

Oregon Entrepreneurs Network announced the winners in the 2023 OEN Entrepreneurship Awards at an evening awards with the theme “An Evening in Three Acts” on November 16, 2023.  This year, OEN changed the format from a dinner to an awards ceremony reminiscent of the Oscars. The event took place at Portland Center Stage – The […]

The original version of this piece appeared as a Total Retail post. The holiday shopping season is a crucial time for retailers, but capturing consumer attention can be challenging. Prices and competition are high, and with many consumers starting their shopping earlier than normal this year, retailers need to act fast. One technique retailers are […]

L.L. Bean, Princess Cruises, Michaels, The North Face, and Whirlpool are among many brands celebrating active military, veterans, and their families with these amazing deals Portland, OR—November 7, 2023— SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, has partnered with more than 50 brands that […]

The days of growing a business by acquiring new customers as cheaply as possible are over. True profitability will only come when you do the hard analysis to identify your best customers, serve them incredibly well, and ignore the rest. This is the path to maximize the value they bring to your company.  So says ...

In today's digital age, fraud poses a substantial threat for all brands offering high-value promotional offers. Advanced fraudulent activities on promotions, including identity scams, are becoming increasingly common. In fact, promotion fraud represented 1.2% of US retail revenue totaling $89 billion in 2021, according to a survey from Ekata, and it is currently ranked as ...

Self-service platform adds GenZ, senior, and income verification product offerings and advanced fraud protection features. Portland, OR – Oct. 26, 2023 – SheerID, the global leader in identity verification for commerce, today announced significant product updates to further increase sales with gated, personalized offers across a range of occupations, affiliations, and customer life stages. SheerID’s […]

Aveda, Madewell, and MAC Cosmetics are among many brands celebrating first responders with these amazing deals Portland, OR – October 24, 2023 –  SheerID, the global leader in identity verification for commerce, has partnered with 30 brands that have made exclusive offers available to millions of first responders to honor and thank them for everything […]

The original version of this piece appeared as a Multichannel Merchants post. Holiday sales can offer retailers a major boost—but what happens when the holiday passes and consumers go back to business as usual? How can you persuade shoppers to come back after the Black Friday sale or the Christmas rush? After all, consumers motivated ...

The original version of this piece appeared as a Retail Customer Experience post. With increasing demands for stricter data privacy, marketers are tasked with adjusting their data collection practices accordingly. Rather than defaulting to third-party data, brands need to prioritize zero-party data that customers willingly hand over. But how do you convince customers to share ...