This piece originally appeared as a TotalRetail post. Privacy changes have forced marketers to consider how they can consensually obtain consumer data, inspiring debate over whether zero-party data exists and how it differs from first-party data. While first-party data refers to information brands collect directly from consumers, zero-party data, as defined by Forrester, refers to information ...

This piece originally appeared as a TotalRetail post. Much of the conversation about how marketers can collect, harness and effectively use zero-party data focuses on brands, which struggle to gather it, or information consumers proactively provide, because businesses rarely maintain direct relationships with customers at scale. Retailers face an entirely different challenge: an abundance of ...

Portland, OR—May 9, 2023—SheerID, the global leader in identity marketing, has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating […]

Aveda, Madewell, and NBC Sports Next are among many brands celebrating students with these amazing deals Portland, OR—May 9, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of students in celebration of graduations happening around the world in May and […]

Billabong, Safety 1st, and Sleep Number are among many brands celebrating healthcare professionals with these amazing deals Portland, OR—May 2, 2023— SheerID, the global leader in identity marketing, has partnered with more than 25 brands that have made exclusive discounts available to millions of nurses and other health care workers to honor and thank them […]

SONIC Drive-In, Too Faced, and Crocs are among many brands celebrating educators with these amazing deals Portland, OR—May 2, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of educators to honor and thank them for the vital work that they […]

Aveda, J.Crew, and Whirlpool are among many brands celebrating active military and veterans with these amazing deals Portland, OR—April 26, 2023— SheerID, the global leader in identity marketing, has partnered with more than 30 brands that have made exclusive discounts available to millions of active military service members and veterans to honor and thank them […]

Students gain easier access to subscriptions from Ad Age, Automotive News, Crain’s Cleveland Business, Crain’s Detroit Business, Crain’s New York Business, and Modern Healthcare   PORTLAND, OR — April 18, 2023 — SheerID and Crain Communications, a privately held business media company, today announced that students are eligible for exclusive offers from six Crain Communications-owned ...

PORTLAND, OR — April 4, 2023 — SheerID, the global leader in identity marketing, and Thule, a global sport and outdoor company that offers high-quality products with smart features and a sustainable design that makes it easy for people across the globe to live an active life, today announced that students, military, and first responders ...

Study reveals consumers will make purchasing decisions based on emotional connection and price relief through exclusive offers due to their community member status PORTLAND, OR — March 23, 2023 — SheerID today announced the findings of a survey designed to understand how the current economy is impacting consumer’s spending habits. The survey also sought to […]