SheerID Appoints Rebecca Grimes as Chief Revenue Officer

Veteran B2B SaaS Executive Joins SheerID to Lead Unified Revenue Strategy, Driving Growth Across Sales, Marketing, Partnerships, and Customer Success Teams. Portland, OR – September 13, 2024 – SheerID, the global leader in identity verification for commerce, announces the appointment of Rebecca Grimes as Chief Revenue Officer (CRO). Grimes, a seasoned executive with over 25 ...
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How to Create an Effective Omnichannel Rewards Strategy

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...
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New Survey Reveals 90 Percent of Gen Z Students in India Are More Likely to Purchase from Brands That Give Exclusive Offers

Study released by SheerID shows that more than half of Gen Z students in India feel optimistic about the economy and exclusive offers are an effective way to reach them. Portland, OR – Aug 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 India Gen ...
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Consumer Loyalty Survey Reveals 71% of Consumers are More Loyal to Brands that Give Them Exclusive Offers

SheerID survey shows that gated, exclusive offers for consumer communities are the key to winning – and keeping – new customers in a price-shopping economy. Portland, OR – August 12, 2024 – SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...
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38 Top Brands Announce Exclusive Back-to-School Teacher Offers

SheerID teams up with leading retail brands to help teachers start the new school year off right with exclusive offers and deals. Portland, OR—August 5, 2024— SheerID, the global leader in identity verification for commerce, and its retail partners are helping teachers get ready for back-to-school with exclusive discounts from their favorite brands. More than 38 ...
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40 Top Brands Announce Exclusive Back-to-School Student Offers

SheerID teams up with leading retail brands to help students start the new school year with exclusive offers and deals. Portland, OR—August 5, 2024— SheerID, the global leader in identity verification for commerce, and its retail partners are helping students get ready for back-to-school with exclusive discounts from their favorite brands. More than 40 retail brands ...
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How Frasers Group Uses Student Offers to Build Gen Z Loyalty

According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media.  That’s exactly what Danielle Woodland and her team at Frasers Group are ...
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How Third-Party Affiliate Verification Undercuts Marketing ROI

Extending an exclusive offer to consumer community groups like teachers or the military is a proven way to acquire new customers, earn their loyalty, and increase their lifetime value. That’s why brands like ASICS and Princess Cruises see significantly higher conversion rates and ROI for these types of marketing programs compared to other campaigns. But ...
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4 Reasons Not to Share Your Verification Data with Affiliates

First-party data is arguably the best data most companies can get their hands on, and when that data is verified as accurate, it’s invaluable. One of the most ideal ways to collect verified, first-party data is through gated, exclusive offers. For example, you can post an exclusive student offer, require students to share their first-party ...
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Why Your Exclusive Offers Need White-Label Verification

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...
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