According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media.  That’s exactly what Danielle Woodland and her team at Frasers Group are ...

Creating marketing miracles requires more than just wishful thinking. You’ve carefully chosen your strategic plan, but now comes the pivotal moment: bringing that plan to life. For example, the brands we work with at SheerID know they want to acquire students, teachers, military members, or another consumer community with a gated offer, but they often ...

Survey of Gen Z shows exclusive offers are the leading approach to try a new brand and build customer loyalty in the current economic environment. Portland, OR — April 23, 2024 — SheerID, the global leader in identity verification for commerce, today announced the findings of a survey of Gen Z consumers.  Fielded by Centiment ...

SheerID for WooCommerce helps online merchants acquire and verify consumers in high-value communities like students, teachers, and the military for special offers and discounts. Portland, OR – March 11, 2024 – SheerID, the global leader in identity verification for commerce, has partnered with Payment Plugins, one of the leading plugin developers for WooCommerce. WooCommerce is ...

For the first time, marketers have a single solution to acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack for deeper personalized marketing. Portland, OR – February 22, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of two significant platform capabilities that ...

Generation Z is the segment of people born in 1995 or later. This subgroup accounts for around 27% of the total population in the United States, with about 2 billion Gen Z members in the world as of 2023. On top of that, Gen Z has tremendous spending power—over $140 billion, to be exact. Seventy-five ...

The original version of this piece appeared as a Forbes post. Marketers face challenges when crafting loyalty programs that cater to Gen Z, a core consumer demographic with distinct values, commercial preferences, and digital habits. The key to attracting and retaining Gen Z lies in respecting their preferences for autonomy, convenience, and authenticity. To achieve ...

Personalized student offers are a powerful way to reach Gen Zers around the world. But for your programs to succeed, you need an effective form of student verification. In a previous blog, 6 Obstacles to Launching a Worldwide Student Offer, we outlined the challenges that make worldwide student verification difficult. In today’s post, we look ...

College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...

Rothy’s wants everyday hero communities to enjoy comfortable, durable footwear for the back to school season and beyond PORTLAND, OR —Sept. 8, 2022— Rothy’s, a leading apparel brand specializing in sustainable, comfortable, and fashionable footwear, bags and accessories for the whole family, today announced that students are now eligible for its discount program, along with ...