Every brand says they put customers first, but Zappos means it. While many companies force customers through a labyrinth of obstacles to reach a customer service representative, Zappos displays its phone number on every web page, avoids the use of phone trees, and answers calls in less than a minute. And now the brand that ...

Introduction Recently, generational marketing has become the norm in customer acquisition. But it can be tricky. For example, how do you market a product to digital natives like Gen Z alongside digital immigrants like Baby Boomers? In this infographic, we: Provide insight into the four largest generations of our time. Illustrate how these generations respond ...

It’s no secret that digital marketers, especially those in retail, are constantly grappling with how to acquire new customers. They know that programs that lead to success one quarter can fail to deliver results in the next one. But what exactly are the challenges? And is there any hope that retail marketers can meet them? ...

When it comes to food delivery services, students are the ideal segment. They’re up late, they don’t cook a lot, and they’re part of a younger generation accustomed to convenience and instant gratification. Discounts are the right way to capture their attention, but brands that want to keep it need a longer-term customer loyalty strategy. ...

Student offers are fast becoming the norm in the subscription economy, and for good reason. College students are a perfect customer group for streaming media companies to target, but their disposable income is usually limited. Price can make or break their decision to sign up. That’s the feedback SoundCloud heard in its community forum: for ...

Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...

Successful marketers like you know all the tricks to create sweet promotions while taking transaction value and merchandising into account. But with so many deals and discounts coming at consumers, it can be hard to get noticed. Especially by such a digitally scrutinous audience as Gen Z. How can you best reach this rising segment ...

For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...

How do digital marketers acquire Gen Zers as loyal, lifelong consumers? While targeted promotions have been around forever, Gen Z expects a different type of customization and engagement than previous generations. For example, they look to engage with brands that offer them more personal interaction. In addition, Gen Zers are looking for brands to keep ...

Marketing to Gen Z presents brands with a unique challenge. This generation never grew up with the sweet sound of dial-up kicking in. They've never had to suffer through infomercials, or listen to music and send a text message on two separate devices. But they know the internet better than any generation out there. Gen ...