Data is possibly the most important tool in a marketer’s toolkit. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...

Top brands around the world—like SONIC and J.Crew—have found tremendous success using exclusive offers to engage customers. This technique—known as verified, community marketing—works because it targets consumer communities whose members are united by deeply personal traits such as their job, lifestage, or affiliation.  By offering groups such as the military, students, or healthcare workers gated ...

College is a pivotal life stage, a time when students begin to gain financial independence and forge their own paths. And, of note to marketers, it’s also a time associated with a lot of spending. With 19 million college students in the US alone, this is a valuable consumer community for brands to target.  But ...

Conversion rate measures how many visitors to your site take a desired action, such as making a purchase or filling out a contact form. Tracking your conversion rates across marketing campaigns and web properties helps you determine which messaging and promotions are driving the most success, enabling you to optimize future campaigns.  But what do ...

Your customer acquisition plan should prioritize the customers who are most valuable to your brand. The more you can personalize marketing campaigns to specific communities, the more likely you are to acquire them. One consumer segment not to overlook is new movers. This is a lucrative audience, as new movers make many purchases as they ...

We’ve all seen the concerning headlines: a recession is coming or, according to some sources, is already here. Inflation is soaring and interest rates are rising to pump the brakes on consumer demand to quell rising prices. Resources are strapped, and both consumers and businesses are cutting back on spending. Most experts attribute these economic ...

Everyone loves saving money, so discounts make sense as a way to attract customers. But many companies worry that discounting will negatively affect their bottom line or reduce the perceived value of their products. These are valid concerns but ones that can easily be remedied with the right pricing strategy for discounts. There are also ...

To grow your brand, you need to be bringing in new customers. Simple, right? But matters quickly get more complicated once you start considering which strategies will get you the most value. Customer acquisition can be pricey, and you don’t want to waste your precious marketing dollars on ineffectual marketing tactics. That’s why you need ...

For most brands, the dream is a consistent, active customer base that makes regular purchases for years or decades. After all, repeat customers convert 9x more than new customers, so keeping this group happy can significantly increase your bottom line. But how can you motivate customers to keep coming back again and again? The key ...