Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals.  But in order to ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Data is possibly the most important tool in a marketer’s toolkit. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...

SheerID and its partners honor military veterans by giving exclusive discounts. Portland, OR—November 4, 2024—SheerID, the global leader in identity verification for commerce, and over 40 of its customers are offering exclusive discounts to honor the military community this Veterans Day. With special deals on apparel, home, gear, entertainment, travel and more, these brands are ...

SheerID partners with leading brands to honor heroes by offering exclusive deals. Portland, OR—October 21, 2024— SheerID, the global leader in identity verification for commerce, and 29 of its retail partners are recognizing first responders by giving exclusive offers and discounts in honor of National First Responders Day. October 28 is a day of honor for ...

SheerID’s Innovative Verification Solutions Drive Award-Winning Campaigns and Secure Third Consecutive Inc. 5000 Spot Portland, OR—September 30, 2024— SheerID today announced that for a third year in a row it is on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This has been a big summer for awards and recognition ...

SheerID and Flyla Join Forces to Offer Verified Student Flight Discounts, Empowering Airlines to Confidently Deliver Exclusive Fare Programs Directly to Students. Portland, OR – September 23, 2024 – SheerID, the global leader in identity verification for commerce, is excited to announce a partnership with Flyla, a leading provider of exclusive student flight fares. This ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...

Veteran B2B SaaS Executive Joins SheerID to Lead Unified Revenue Strategy, Driving Growth Across Sales, Marketing, Partnerships, and Customer Success Teams. Portland, OR – September 13, 2024 – SheerID, the global leader in identity verification for commerce, announces the appointment of Rebecca Grimes as Chief Revenue Officer (CRO). Grimes, a seasoned executive with over 25 ...

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...