Had the authors of the US Declaration of Independence seen our day, they may have added data privacy to the list of “unalienable rights”—and for good reason. Every online interaction leaves a digital footprint of who you are, and this data is often tracked, collected, and sold without our knowledge or explicit consent.  Brands that ...

Nurses deserve our support—now more than ever—and leading brands like The North Face are giving them personalized offers to say thank you. Honoring nurses is a smart marketing strategy because it supports people we count on and helps brands acquire new customers. When CheapCaribbean launched its personalized offer to nurses, it had 2x engagement, received ...

Delivering personalized offers is a smart move for brands. But they often don’t see their programs deliver big results, usually for one of two reasons. Their fear of discount abuse keeps them from promoting the offer broadly, or they use manual verification to confirm eligibility, which wastes valuable time and resources and doesn’t scale.  Targus, ...

The coronavirus has turned the world upside down, and everyone is struggling to adapt. As we face the fallout and search for ways to survive, what role do brands play in helping us, and what do we expect from them?  And if you belong to a group that has been directly impacted by the pandemic, ...

Headspace is an online company specializing in meditation, and it has a clear mission: to improve the health and happiness of the world. That’s a tall order, even for a company that already has subscribers in 190 countries and has been using traditional customer acquisition strategies to successfully engage them.  To fulfill this mission, Headspace ...

Personalized promotions can be a highly effective way to acquire new customers, but personalized emails aren’t enough. Shoppers want brands to truly support them and their communities. Nearly two-thirds of consumers prefer to buy from companies that reflect their own values and beliefs. Brands have been using cause marketing to demonstrate this kind of alignment ...

Affiliate-based marketing is popular, and it’s easy to see why. In exchange for a commission, affiliates promote brand offers. It’s a win-win, right? The answer is “It depends.”  When it comes to delivering personalized offers to consumer communities such as students, teachers, healthcare workers, or the military, the affiliate-centric marketplace verification model can be a ...

At a time when customer acquisition costs are rising and consumers are worried about how brands are using their data, savvy marketers are finding a fresh way to deliver personalized promotions: identity marketing.  Identity marketing is a privacy-friendly approach to personalization that feels authentic because it recognizes people’s deep sense of belonging to a consumer ...

Purple needed a customer acquisition strategy that would help it stand out from the crowd. The company had a revolutionary product—a mattress developed by world-class innovators of comfort technology. But it was also competing with 200 other mattress brands for the attention of consumers.  The solution? Marketing to the military with a gated, personalized offer. ...

Digital marketers know it from their data: The online buyer-seller relationship is on the rocks. The causes are plain to see. Consumers are barraged with messages. They’re hounded by urgent tones, remarketing ads, notifications and emailers, and their social media icons light up with red alert buttons begging them to click. They can’t keep up ...