Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...

Levi’s is making a comeback. Since joining as CEO in 2011, Chip Bergh has restored the iconic brand not just to profitability, but to prominence in American culture. And new customer acquisition programs are driving its success. The company has refocused its positioning for women and renewed efforts to reach a younger audience. And now ...

Millennials are so 10 minutes ago. The new hot segment that digital marketers are focusing on? Young college students. And for good reason. By 2020, Gen Z consumers will make up 40% of the US population. So how can you add marketing to college students to your customer acquisition strategy? Here’s what you need to ...

When a brand promotion is so popular it creates its own news cycle, you know you’re onto something big.  That’s how Target felt last summer when it launched a personalized marketing campaign giving teachers a 15% discount on classroom supplies. The exclusive offer made headlines in major publications like USA Today, as well as local ...

Today we hit a major milestone at SheerID, one that I’ve envisioned since we first started the company—giving all college students, everywhere in the world, access to exclusive experiences designed for them by the brands they love. The process is simple yet powerful. The brand creates a gated student offer, our digital student verification platform ...

Retailers looking to increase B2C customer acquisition have something new to cheer about: SheerID is now member of the Salesforce Commerce Cloud Partner Marketplace.   This means retailers who use Salesforce Commerce Cloud can now more easily use SheerID’s Digital Verification Platform to incorporate gated, exclusive offers into their marketing and sales efforts. SheerID’s integration ...

Spotify is the trendsetter of personalized, exclusive content, and its user-first approach creates successful product differentiation. As a result, Spotify reported 100M Premium subscribers and more than 217M monthly active users this year. What's more, the company’s new deal with the Obamas demonstrates a continued commitment to subscribers. Cornering Exclusive Content The recent exclusive contract ...

Digital disruptors are shaking up traditional business models by looking at their industry with new eyes. And they’re taking that same approach with marketing, shedding outdated, ineffective tactics like universal discounts in favor of a more personalized and targeted strategy: gated, exclusive offers. SmileDirectClub is the latest startup to disrupt the status quo by using ...

Many marketers use a buyer’s online activity to personalize their marketing, but it’s no longer enough. Responding to clicks and searches shows you understand someone’s interests, but to create true and lasting connections, you need to engage buyers based on something far more personal -- their identity. This next wave of personalization calls for targeting ...