Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals.  But in order to ...

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...