Cartographica

2024 Q3 / Audience All / Fraud Prevention / Industry All / TOFU

Drive Loyalty and Protect Exclusive Offers with AI-Powered Verification

Offering exclusive discounts to groups like the military, students, or healthcare workers is a tried-and-true way for brands to acquire new customers and earn longtime loyalty. Members of these communities feel recognized and appreciated by these discounts — and 71% report having greater loyalty to brands that offer them exclusive deals. But in order to ...

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Jennifer Landreth

2024 Q3 / Audience All / Blog / Chris Oliveira / First-Party Data/Zero-Party Data / Industry All / Personalized Offers / TOFU

How to Create Richer Segments with Verified First-Party Data

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly. But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

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Chris Oliveira

Data enrichment helps you understand your customers better.

2022 Q3 / Audience All / First-Party Data/Zero-Party Data / Industry All / Tess Nakaishi / TOFU

Using Data Enrichment to Build a Better Engagement Strategy

Data is possibly the most important tool in a marketer’s toolkit. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...

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