Cole Haan

Cole Haan is a globally recognized luxury brand with a focus on high-quality apparel and accessories. Starting in 1928, Trafton Cole and Eddie Haan had a vision to “make goods and nothing but good goods.” Since then Cole Haan has transformed into one of the leading U.S. brands and believes in helping their customers always look their best whether they are at work or play.

As a way to continue that vision and extending it to all of their customers, Cole Haan has focused on their online presence and focus on customers of all kinds. With that in mind, Cole Haan decided to offer a special 20% military promotion to their military customers, available online.

To ensure that offer stayed exclusive to active duty, reservists, National Guard, veterans, and retiree customers, Cole Haan partnered with SheerID to implement military verification directly into their existing customer experience.

SheerID designed a hosted web form matching the Cole Haan branding, and was able to implement it where the brand felt it fit their existing customer experience. Customers simply fill out the verification form on the site and, upon approval, receive a unique coupon code that can be redeemed during the checkout process.

Cole Haan is a great example of a luxury brand generating customer loyalty with exclusive offers for some of its most deserving customers, knowing that offer will stay exclusive because of SheerID.