DC Shoes

Quiksilver, the popular surfing and sporting apparel company with brands such as Roxy.com and DCShoes.com, wanted to reach the military community, as well as first responders and teachers, with an exclusive offer that could be redeemed all year around. They wanted to encourage these special communities to shop directly on their website, and needed a way to verify those customers digitally.

Quiksilver decided to offer a 15% discount to active duty, and their spouses, plus retirees and military veterans, first responders, including police and firefighters, as well as teachers. They chose to verify their offer with SheerID to ensure that the exclusive offer was only redeemed by those who fell into these specific customer categories.

By using their existing affiliate platform and a SheerID-hosted verification form, the setup and launch was quick and easy. SheerID built the verification form to blend with Quiksilver’s existing customer journey, creating a consistent shopping experience for their target customers across all of their brand’s websites.