Third-party cookies are on their way out, and this data deprecation has left many brands wondering how to effectively gather consumer information. With laws like the GDPR and CCPA pushing brands to opt for privacy-friendly forms of data collection, marketers need to identify alternative ways of obtaining consumer data they can trust.
The solution? Collecting data directly from consumers.
This is zero-party data. Because zero-party data is self-attested, it is both privacy-friendly and high-quality. Many brands are unsure how to make the most of zero-party data, but, when used correctly, this data can lead to impressive increases in acquisition and long-term loyalty.
Explore our Cookies are Crumbling infographic below to understand why marketers are shifting from third-party cookies to zero-party data. And to learn how SheerID can help you leverage the power of zero-party data, watch this video.
Ready to Make the Switch to Consumer-Provided Data?
SheerID’s Identity Marketing Platform enables you to craft personalized experiences for valuable consumer communities while gathering verified, zero-party data. Learn how your brand can use this data to build campaigns that effectively acquire and retain customers.
Sources
1 How Marketers Can Increase Revenue and Loyalty with Better Data
2 Global market share held by the leading web browser versions as of December 2021
3 Digital 2022 Global Overview Report
5 The Data Deprecation Challenge And The Promise Of Zero-Party Data
6 The Data Deprecation Challenge And The Promise Of Zero-Party Data
7 The Data Deprecation Challenge And The Promise Of Zero-Party Data
8 The consumer-data opportunity and the privacy imperative
9 The Quest for Consumer Trust
11 The Data Deprecation Challenge And The Promise Of Zero-Party Data
