Veteran B2B SaaS Executive Joins SheerID to Lead Unified Revenue Strategy, Driving Growth Across Sales, Marketing, Partnerships, and Customer Success Teams.
Portland, OR – September 13, 2024 – SheerID, the global leader in identity verification for commerce, announces the appointment of Rebecca Grimes as Chief Revenue Officer (CRO). Grimes, a seasoned executive with over 25 years of experience in the B2B SaaS industry, brings a wealth of knowledge and expertise to this role, where she will spearhead SheerID’s global revenue strategy.
As CRO, Grimes will lead SheerID’s global revenue teams, including marketing, sales, customer success, partnerships, and revenue strategy and operations. Her leadership will be pivotal in driving the company’s continued growth, ensuring that SheerID remains at the forefront of innovation for community verification.
The redefined CRO role reflects SheerID’s commitment to aligning its go-to-market (GTM) strategies across the entire customer lifecycle – from lead acquisition to retention and expansion. With this unified approach, SheerID aims to accelerate its growth in both new customer acquisition and annual recurring revenue (ARR) by focusing on helping customers overcome challenges as they drive community engagement and loyalty with their consumers.
“Rebecca brings a proven track record in scaling revenue operations and leading high-performing teams,” said Stephanie Copeland Weber, CEO of SheerID. “Her deep understanding of the market and her customer-obsessed approach make her the perfect fit for this role. I’ve had the pleasure of working with Rebecca at Ruby, and I know firsthand her passion for building a culture of ‘winning together.’ Her strategic vision will be instrumental as we head into our next chapter of growth.”
Grimes joins SheerID after recent executive roles where she led consolidated revenue teams, including most recently at Searchspring, where she served as Chief Sales and Marketing Officer and at Ruby, where she was Chief Revenue Officer and successfully led the company’s growth through a successful acquisition. In addition to her roles at Searchspring and Ruby, Grimes has held several senior leadership positions at industry-leading companies such as Cheetah Digital, PowerReviews and Vibes. Her ability to drive growth through innovative marketing and sales strategies has earned her a reputation as a dynamic and forward-thinking leader.
“I’m excited to be joining SheerID at such an important time in its evolution. SheerID is uniquely positioned to transform how brands connect with their communities, and I’m eager to help drive that change,” said Grimes. “Together with this talented team, we will enhance customer experiences, empower brands with innovative community marketing solutions, and push the boundaries of what we can achieve together.”
About SheerID
SheerID is the global leader in identity verification for commerce. With SheerID, brands drive revenue with billions of consumers worldwide in 100s of consumer communities such as Gen Z, teachers, the military, and first responders. The SheerID Open Verification Platform allows brands to create a direct relationship with their customers through a white-label verification process that connects to more than 200k authoritative data sources. SheerID is ISO Certified and doesn’t sell or rent verified customer data.
The world’s biggest brands rely on SheerID – including Amazon, Home Depot, Spotify, and T-Mobile – as their identity verification partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID or follow us on LinkedIn, X (formerly Twitter), Facebook, and TikTok.
