Cause Marketing

Consumers crave a genuine connection with the companies they shop with. In fact, 91% of consumers report they are more likely to shop with brands that provide relevant offers, which is why marketers provide them. But there’s a problem: using traditional segmentation strategies to deliver personalized marketing is failing.  Consumers don’t like the insidious approaches brands ...

Current approaches to personalized marketing are falling short, and both brands and consumers are searching for a new way to build mutually satisfying relationships. Brands are responding by implementing new approaches to personalization that give consumers control of their data. This move is restoring trust in the brand-consumer relationship and helping brands leverage the social ...

Marketers are constantly leveraging consumer data to create targeted marketing. But today’s consumers highly value their privacy and will punish brands that don’t protect their personal information. More than 4 in 5 consumers say they will do business elsewhere if they don’t trust that a company is responsibly handling their data. The California Consumer Privacy ...

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading verification solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...

Forrester’s 2019 B2C predictions emphasize authentic connections with consumers. These kinds of engagements can be tricky in a saturated market. However, brands can break through the noise using personalized marketing through content, promotions, and experiences designed for a target audience. For example, gated, exclusive offers are designed based on consumers' affiliation or life stage and ...

Streaming media companies understand the power of marketing to students. Leading brands like Tidal, YouTube, SoundCloud, and now Pandora are using student discounts to attract younger customers and motivate freemium users to convert to paid subscribers. But students aren’t the only coveted demographic in the subscription economy. Marketing to the military also has great potential. ...