Consumer Tribes

Identity marketing is a highly effective form of personalized marketing because it engages consumer communities based on their deep-seated attributes, such as their life stage (students) or occupation (teachers). In a previous post, we explained that using a customer verification software is essential to making this new form of personalization work because it: Increases conversions. ...

Seniors are a lucrative segment to target, and gated offers – special discounts and offers available exclusively for target segments – are a terrific way to reach them. Gated offers targeting seniors honor their life stage, and - according to our consumer survey - make them more likely to purchase (87%). Gated offers also boost ...