Customer Loyalty

Customer loyalty programs have evolved far beyond the archetypal punch-card. Today’s consumers value personalized engagement and rewards. Offering exclusive discounts to seniors, teachers, students, and military service members demonstrates that your brand knows and values them as customers and as people. A customer loyalty program that includes gated offers drives acquisition rates, increases customer loyalty, and fosters positive word-of-mouth, leading to gains in overall customer lifetime value. SheerID helps you protect the value of your customer loyalty program with digital verification that ensures your offers remain exclusive, and that your customers feel rewarded for their loyalty.

To learn more about customer loyalty programs, read our related blog posts or download our 2018 Shoppers Study.

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Tony Coray September 13, 2024 · 6 min read

8 Tips for Engaging Your Community Throughout the Holiday Season

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...

How Frasers Group Uses Student Offers to Build Gen Z Loyalty

According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media. That’s exactly what Danielle Woodland and her team at Frasers Group are ...

Research Reveals Majority of Gen Z is Pessimistic About the Economy – 71% Plan to Tighten Budgets and Be Selective on Purchases

Survey of Gen Z shows exclusive offers are the leading approach to try a new brand and build customer loyalty in the current economic environment. Portland, OR — April 23, 2024 — SheerID, the global leader in identity verification for commerce, today announced the findings of a survey of Gen Z consumers. Fielded by Centiment ...

SheerID lance « SheerID InStore », première solution digitale disponible en magasin pour les offres exclusives et les promotions

Cette nouvelle offre étend la solution de SheerID au retail omnicanal destiné aux communautés de consommateurs à fort potentiel telles que les étudiants, les enseignants, ou les professionnels de santé. Paris, France - 14 mars 2024 - SheerID, leader mondial de la vérification d'identité pour le commerce, annonce le lancement de SheerID InStore. Avec cette nouvelle ...

SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, healthcare professionals and more. London, UK – March 14, 2024 – SheerID, the global leader in identity verification for commerce, today announced the launch of SheerID InStore. SheerID InStore makes it easy for retailers to verify the eligibility of in-store ...

Defining Customer Loyalty – Plus Tips & Loyalty Marketing Solutions

Focus on positive experiences, valuable offers, and building community to drive customer loyalty. Read how SheerID can help you grow customer loyalty. What is Customer Loyalty? Customer loyalty is a measurement of a customer’s likelihood to do repeat business with a company or brand. And it’s a marketer’s dream—because it’s usually much more expensive to ...

Alteryx Promotes Customer Loyalty with Gated Offers for Students and Teachers

Companies everywhere are searching for data-driven solutions to their business challenges, and many of them are using Alteryx software to find them. The trouble is, the workforce has a shortage of skilled data analysts. Alteryx sees this as an opportunity. The company recognized the need to prepare college students to enter these fast-growing careers, and ...

Adweek Webinar Highlights How Rothy’s Used Its Current Customers to Acquire New Ones

Acquiring customers is especially difficult right now. For Rothy’s, a direct-to-consumer shoe company with a whole-brand approach to sustainability, that’s no different. When the economy took a turn and consumer spending began to drop, many brands made a knee-jerk reaction, running promotions and super-sales. Not Rothy’s, though. They didn’t want to dilute their brand’s perceived ...

How to Win Teacher Loyalty with a Personalized Offer

A smiling female teacher helps a young student using school supplies she bought with a personalized offer.

When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...

4 Ways to Create Customer Loyalty… without Slashing Prices

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

Customer Loyalty

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