Identity Marketing

When I was growing up, I remember giving my teachers little gifts (like a pencil holder I made by decorating a soup can!) and handwritten notes expressing my gratitude. This was an annual tradition my mother instilled in me during National Teacher Appreciation Week. She wanted me to recognize how important our teachers were and ...

A message from Jake Weatherly, CEO of SheerID As I reflect on the end of 2019 (it’s hard to believe it’s here!), I wanted to take a moment to thank all of the valued customers, employees, and investors that make SheerID great.  Earlier in the year, my wife, three boys, and I moved to our ...

Substantial minority investment from CVC Growth Partners allows SheerID to expand platform across multiple geographies; builds on growth momentum   Portland, Ore. — Nov 13, 2019 — SheerID, the industry leader in the burgeoning identity marketing space, today announced the close of a $64 million equity round led by CVC Growth Partners (“CVC Growth”). CVC ...

Company also named in the top 10 of Outside Magazine’s “50 Best Places to Work” Portland, Ore., Nov. 7, 2019 — SheerID, the leading verification solution, today announced it ranked No. 243 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. ...

Portland, OR – Nov. 5, 2019 – Veterans Day is only days away, and brands across the country are teaming up with SheerID to support service members and their families with exclusive offers that are only available to the military. According to a recent survey by SheerID and Military Times, 66% of the military community ...

Every brand wants greater customer loyalty, and many have built rewards programs with that goal in mind. Most rewards programs offer a monetary incentive—loyalty points that add up to a discount or a gift card. But what if that isn’t your brand’s thing? No sweat—here are four ways that you can create customer loyalty that ...

Traditional marketing tactics, like universal discounts and segmentation, aren’t working like they used to. This fact is particularly apparent in the hospitality industry, where consumers show more loyalty to price than they do to brands, and where universal discounts have completely taken over. Brands like Expedia are trying a new approach: personalized offers. Expedia's personalized ...

Gen Z is the future. And they’re the biggest segment we’ve ever seen: nearly 2.5 billion strong and projected to account for 40% of all consumer spending by 2020. You need to engage them, but it’s difficult to cut through the noise. Want your brand to stand out? Win over Gen Z with personalized offers ...

Madewell, the J. Crew subsidiary known for everything denim, has always implemented good customer loyalty marketing. When shoppers join Madewell Insider, they receive a treasure trove of benefits. These include a birthday gift, free shipping and handling, free returns, free leather and denim personalization, and more. Madewell also treats its key customer groups well. The ...

Smart marketers have their eyes on college students. And who wouldn’t? Gen Z is the largest generation to date and will account for 40% of all US consumers by 2020. They’re forming their brand preferences and know exactly what they want: data privacy, personalized experiences, and social responsibility. UK-based Huel, maker of the meal replacement ...