Personalized Marketing
Compared with other types of marketing, the goal of personalized marketing is to more effectively engage with potential customers by offering them targeted, individualized content, promotions, and experiences. Personalized marketing includes everything from personalized emails to VIP events to personalized gated offers.
To do this, marketers can take advantage of collected data or tools that enable personalized marketing. SheerID’s Digital Verification Platform helps marketers create gated, exclusive offers targeting groups of consumers based on their social identity. This includes life stages (like students and seniors) or affiliations (like military members or teachers).
Hannah Tyler
March 15, 2019 · 3 min read
Exclusive, gated promotions are one of the best ways to market to Gen Z. These offers feel personal and cost-friendly, two things that Gen Z prefers. However, Gen Zers have to verify their eligibility in order to receive their personalized offer. This can give them pause, and sometimes ruin the transaction completely. According to our 2018 Shopper ...
Tony Coray
March 5, 2019 · 6 min read
For more than a century, Converse has been dedicated to self-expression and storytelling. The iconic brand, known for footwear that bears its hallmark star insignia, believes that what people wear defines sport, street, and creative culture. One of the brand’s goals is to help customers create an authentic style simply by being themselves. For example, ...
Tony Coray
February 20, 2019 · 2 min read
SheerID bolsters management team, adds 5 offices to accelerate demand for gated, exclusive offers worldwide. Portland, OR – February 20, 2019 – SheerID, the market leader in digital verification technology for gated, exclusive offers, today announced that 2018 annual recurring revenue grew by 118%, marking the company’s second consecutive year of triple-digit growth. SheerID ...
