Providing exclusive offers to groups like the military and first responders helps you acquire new subscribers and generates goodwill that keeps them coming back.
Identity marketing enables you to show appreciation for key members of your audience by giving them exclusive discounts. You create a special deal for the consumer communities you most want to engage, like the military, first responders, and students, then digitally verify their eligibility, which protects your margins and underscores the offer is truly just for them.
Customers who receive these promotions convert more often because they feel valued. And fans everywhere are more loyal to your brand because they support those customers, too.
Consumers who receive identity-based offers share them with others in their group, reducing acquisition costs
Digital verification with authoritative data sources prevents discount abuse.
Offer exclusivity makes subscribers feel appreciated and increases conversions.
Military members, first responders, and students are some of the biggest sports fans, and offering them a special online deal is a highly effective way to win their business. When given an exclusive offer, 41% of first responders, 50% of students, and 58% of military members would use it to try a new brand.
Identity-based offers create an emotional connection with your fans. Military members feel valued (66%), and first responders feel thankful (63%), and students feel excited (75%).
This bond leads to greater brand loyalty. More than half of first responders and the military and nearly 70% of students who receive a personalized offer will patronize a brand more frequently.
Consumer communities have strong networks. If they like your offer, they’ll spread it freely, which amplifies your campaign and increases your ROI. More than 90% of the military, first responders, and students would share a personalized offer with others who were eligible for it.
Brands whose identity marketing programs go beyond a discount generate tremendous loyalty. T-Mobile’s partnerships with groups like The Mission Continues and Hiring Our Heroes have made it a leader in the military community, but the impact is much greater. Programs like these create a halo effect that wins the hearts and minds of everyone who supports these consumer communities, too.
Digital verification is what makes identity marketing so effective. It prevents discount abuse by ensuring that only eligible subscribers can redeem your offer. It also shows your audience the offer is truly just for them, which increases its value and motivates them to use it.
Personalized offers to high value consumer communities can drive revenue and CLTV.
Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1.2 trillion in annual purchasing power, they are a lucrative consumer community to engage.
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Firefighters, police officers, EMTs, and paramedics are everyday heroes who provide critical services to our communities. Giving them a personalized offer is a great way to thank them for their work and grow your business.
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Gen Z makes up 26% of the US population, and by the end of the decade they will control 30% of global net income. Winning them with a college student discount pays off when they graduate and remain loyal customers who pay full price.
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Teachers are dedicated professionals with above-average household incomes, and giving them a personalized offer is a great way to win their business. Four in five teachers will use a personalized offer to try a new brand.
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