CheapCaribbean knows nurses need a break, so the travel company targeted them with a vacation sweepstakes. Using SheerID to verify that everyone who entered the contest was truly a nurse:
Win the Business of Key Professionals
Launched gated, personalized offers for professionals that align with your brand and start seeing results today.
Engage Key Professionals to Acquire New Customers
A person's career is a meaningful aspect of their identity. When brands recognize it with a personalized offer, it generates new business and drives customer loyalty. Professionals feel valued, which inspires them to purchase more and share the offer.
With Professions Verification, brands choose the professions they want to target with a personalized offer and use SheerID Verification Platform to digitally verify a customer’s eligibility to redeem it. For example, a cosmetics brand can create an exclusive offer for licensed estheticians, or a home improvement retailer can promote special offers for licensed contractors.
Brands can also target multiple groups of professionals at the same time. For example, a media and entertainment company can run a heroes campaign with an exclusive offer for teachers, first responders, and more.
Verify Professionals in More than 70 Industries
- Agriculture
- Beauty
- Construction
- Consulting
- Repair Services
- Education
- Entertainment
- Fitness
- Finance and Accounting
- Food Service
- Healthcare
- Manufacturing
- Transportation
- Real Estate
- Social Services
- Transportation
Choose relevant audiences
Verify
26M+
professionally licensed workers in the US.
Generate word of mouth
More than
90%
of teachers, nurses, and first responders would share a personalized offer with others in their profession.
Convert customers faster
4 in 5
teachers will try a new brand when offered a professionals discount.
How SheerID Helps You Acquire Customers
Turn Your Ideal Professional Customers into Influencers
Giving exclusive offers to professionals that are primed to take advantage of your products will make them feel valued and inspire them to recommend your brand to their clients and colleagues. It will also encourage their loyalty by demonstrating your high regard for them and the special role they play as brand ambassadors.
Protect Your Highest Value Offers
You likely give your highest value offers to professionals who buy in bulk or have the opportunity to recommend your products to their customers and peers. With SheerID Verification Platform, you can ensure that only eligible professionals can redeem your offers, which prevents discount abuse, increases your offer’s appeal, and shows your customers how important they are to your brand.
Lower CAC by Triggering Viral Marketing in Professional Networks
When professionals receive an offer that’s just for them, they can’t help but share it with their peer group. In fact, 93% of teachers and 98% of healthcare workers would share an offer with others they knew were eligible for it.
This incredible word of mouth lowers acquisition costs and makes identity marketing campaigns deliver ROAS as high as 25:1.
Eliminate Manual Processes and Increase Conversions
Many brands running professional programs verify eligibility for their exclusive offers by manually reviewing a customer’s professional documentation—a process that consumes resources and creates friction for your customer.
SheerID instantly verifies a customer’s professional status as a seamless step within your brand experience. This saves time and money, eliminates the need for customers to create a third-party account, and can increase conversions by 6x.
How Top Brands are Using SheerID for Identity Marketing
- Brought 8,000 nurses into the brand’s travel club.
- Reduced fraud by 36%.
- Saved more than 100 hours of staff time.
“SheerID made it easy for us to truly reward nurses and launch a positive brand relationship with them.”
Jordan Clegg
Brand Manager, Integrated Marketing
Rothy’s Devoted Fans Drive Revenue
When the pandemic hit, Rothy’s asked its customers how it could best respond. They said Rothy’s should offer its teacher discount to nurses and other frontline workers, so the company did.
Listening to its loyal customers paid off. Adding these groups to Rothy’s program grew its revenue by 60%.
“Using SheerID to digitally verify every shopper helped us acquire new customers, increase loyalty, and ensure the program was profitable.”
MATT GEHRING
SVP of Growth
Michael’s Streamlines Teacher Rewards
Arts and crafts retailer improved its customer experience for teachers by making its in-store teacher discount available online. By integrating SheerID into their loyalty program, they verified 200k customers and now give teachers their discount automatically for future online purchases.
“Integrating our senior, teacher, and military personalized offers into our rewards program has helped us more deeply engage some of our best customers. We can provide a richer experience and additional perks to groups we highly value.”
Steve Woodward
Senior Director – Digital Experience
Learn more about Identity Marketing for Professionals
