When you honor seniors with an exclusive offer and instantly verify their eligibility with SheerID’s Audience Data Platform (ADP) you protect it from discount abuse and capture customer data you can append to your CRM. Now you can create rich customer profiles and personalized engagement that nurture senior loyalty.
Our ADP offers the ideal way to verify seniors’ eligibility for exclusive offers. We minimize friction by instantly verifying them through an in-brand experience that collects valuable customer data they willingly share. This exchange can happen online or in-store, and gives you insight you can use to create personalized marketing that nurtures their loyalty.
(and collect zero-party data along the way!)
Senior offers drive more conversions. One in three seniors would try a new brand if given an exclusive discount.
Seniors love spreading the word about great deals. More than 90% will share an exclusive offer with other seniors, often on Facebook. This increases your reach while reducing acquisition costs.
Seniors appreciate brands that honor them with exclusive offers: 80% will shop more frequently with brands that give them one. And many seniors shop with their families in tow, planting the seeds for generational loyalty.
Verifying offers with our ADP gives you consent-based customer data that deepens seniors’ trust in your brand and enables personalized re-engagement.
“SheerID is helping us drive traffic, verify customers and protect our margin.”
Marc Mullin
Director, Sales Promotions
“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”
Sean Condon
VP of Omnichannel, eCommerce & Retail
“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”
Leslie Hernandez
Senior Product Marketing Manager
”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
Steve Woodward
Senior Director – Digital Experience
“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”
Robert Hollis
Senior Strategy & Operations Manager, Listener
“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”
Megan Hyman
Marketing Analyst
“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”
Chelsea Amaro
Product Manager Peacock
We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.
Raymond Osborne
Project Manager
Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.
Jason Davis
Head of US E-com
SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.
David Toper
Marketing GTM Strategy Manager, Product Innovation
“SheerID is helping us drive traffic, verify customers and protect our margin.”
Marc Mullin
Director, Sales Promotions
“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”
Sean Condon
VP of Omnichannel, eCommerce & Retail
“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”
Leslie Hernandez
Senior Product Marketing Manager
”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
Steve Woodward
Senior Director – Digital Experience
“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”
Robert Hollis
Senior Strategy & Operations Manager, Listener
“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”
Megan Hyman
Marketing Analyst
“Our success with SheerID’s Audience Network surprised us in a way that exceeded our expectations, and now it’s a staple component of our marketing and of our product offering.”
Chelsea Amaro
Product Manager Peacock
We are leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.
Raymond Osborne
Project Manager
Every time I work with SheerID associates I’m impressed with their professionalism, follow up, and follow through. They have promoted our new programs internally and externally, and are really dedicated to refining our programs until they’re perfect.
Jason Davis
Head of US E-com
SheerID has been a game changer for our team. They took a large administrative burden off our team, enabled us to give our customers instant access, and saved us a lot of money in fraud-loss.
David Toper
Marketing GTM Strategy Manager, Product Innovation
“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”
Alison Mccowan
Director of Business Development
“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”
Kody Atkinson
Group Programs Manager
“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”
Danni Woodland
Performance Marketing Manager
“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”
Nick Charrow
Director of Marketing
“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”
Ashley Pia
Sr. Manager – Loyalty & Customer Programs
“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”
Gloria Yan
Marketing Manager
“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.
Brittni Shull
Director of Digital Marketing
“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”
Justine Brion
CRM Manager
“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”
Lino Reveles Trujillo
Social Impact Lead
We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.
Sarah O’Leary
CMO
“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”
Alison Mccowan
Director of Business Development
“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”
Kody Atkinson
Group Programs Manager
“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”
Danni Woodland
Performance Marketing Manager
“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”
Nick Charrow
Director of Marketing
“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”
Ashley Pia
Sr. Manager – Loyalty & Customer Programs
“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”
Gloria Yan
Marketing Manager
“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.
Brittni Shull
Director of Digital Marketing
“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”
Justine Brion
CRM Manager
“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”
Lino Reveles Trujillo
Social Impact Lead
We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.
Sarah O’Leary
CMO
