Win Young Adults & Drive Lifelong Loyalty with Personalized Offers
2 Billion
Gen Zers worldwide
$450B
in Gen Z global spending power
69%
are more likely to shop with a brand that offers an exclusive Gen Z discount.
Cut through the noise and win Gen Z's loyalty with exclusive young adult offers.
SheerID enables you to create gated, personalized offers for young adults in 30 countries and leverages the power of 200K+ authoritative data sources to verify that customers are the ages eligible for your offers.
How SheerID Helps You Acquire Young Adults
Create Deeper Brand Relationships and Loyalty
Giving young adults a personalized offer can turn them into lifelong customers. Sixty percent of young adults say they’ve held relationships with specific brands for 10 or more years.
Protect Your Offer from Discount Abuse
SheerID uses more than 200,000 authoritative sources to digitally verify the age of every young adult who redeems your offer, which protects your margins and increases your returns.
It also shows young adults your offer is truly exclusive, which makes it more appealing and motivates them to promote it.
Activate Word of Mouth and Reduce CAC
Gen Zers are heavy social media users and happily spread the word about brands they love. When you give them a personalized offer it can easily go viral, which amplifies your campaigns and lowers your acquisition costs.
You can also use personalized offers to create “Black Friday-like” spikes throughout the year by running campaigns during events that are important to young adults, such as back to school and spring break.
Deliver Results Quickly
With SheerID, you can launch a program for young adults in minutes. And SheerID's reporting suite lets you track the success of your offer so you can optimize your program.
Streamline Conversions and Respect Data Privacy
Digital verification is an opt-in process that requires only basic information, such as email address and date of birth.
Customers are verified on your website when they check out, which reduces friction and enhances their experience of your brand.
Recognize Young Adults During Important Times of the Year
Mark your Calendar! Holidays and key season trends are a great way to create peak promotion opportunities throughout the year that are unique to each group
International Youth Day
August 12
How Top Brands are Using SheerID
Integrating your personalized offer with your loyalty program encourages long-term brand engagement by enabling young adults to automatically apply your discount to all in-store and online purchases.
When Michaels tied their personalized offers into Michaels Rewards, the company verified 200,000 seniors, teachers, and military members.
“SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”
Steve Woodward
Senior Director - Digital Experience
Headspace Leverages Cause Marketing
Headspace knows how hard the pandemic is hitting students, teachers, and healthcare workers, so it gave these consumer tribes steep discounts on its meditation app. The program brought Headspace 25,000 new subscribers.
These kinds of cause marketing efforts win Gen Z’s business. Seventy-two percent of Gen Z are more likely to buy from a company that contributes to social causes.
“Giving teachers our app for free allows us to thank them for their service and nurture an authentic brand relationship built on trust.”
Lino Reveles Trujillo
Social Impact Lead
CheapCaribbean Reduces Fraud
Protecting your offer with SheerID prevents discount abuse and attracts more customers.
When CheapCaribbean used SheerID to implement its exclusive offer to nurses, the company brought in 8,000 customers while reducing discount abuse by 36%.
“SheerID greatly simplified our verification process and ensured only nurses could redeem the offer, which increased its value in their eyes.”
Jordan Clegg
Brand Manager, Integrated Marketing
Learn More about Identity Marketing to Young Adults
