Summary
VIVAIA sells comfortable, sustainable, and stylish shoes and is passionate about supporting its customers. To show its appreciation, the brand wanted to reward valuable audiences with verified, exclusive offers. When VIVAIA used SheerID to implement programs for the military, teachers, students, and more, it increased verifications by 385% and boosted revenue by 9x in just one month—a big win for a brand that faces much larger competitors.
Challenge
VIVAIA genuinely cares about its customers, which is why it has made a name for itself as a brand that sells shoes that are fashionable, practical, and sustainably made. But competition in the direct-to-consumer e-commerce market is fierce, and consumers usually want to try shoes on before they make a purchase. To meet these challenges, VIVAIA listens to customer feedback and offers excellent customer service, including free shipping and returns worldwide and a 30-day satisfaction guarantee.
But VIVAIA sought to take this strategy further by giving exclusive offers to its most valuable audiences. VIVAIA wanted to verify customers to protect the offers and ensure these customers felt valued. VIVAIA’s goal was to acquire new customers, facilitate their loyalty, and generate positive word-of-mouth.
After researching potential partners, VIVAIA was drawn to SheerID’s Audience Network by the glowing reviews from other brands in the industry, and the company followed their lead.
“We wanted to build strong relationships with important customer segments and earn positive word-of-mouth,” said Gloria Yan, VIVAIA’s marketing manager. “After researching competitors, we determined SheerID was the best partner to help us accomplish that. We made our decision based on positive reviews, the functionality of the platform, and the exceptional customer support.”
Our commitment to putting customers first sets us apart, but to further stand out, we wanted to offer exclusive promotions to key audiences. SheerID was the ideal solution to ensure that only eligible customers could redeem the offers.
Solution
With SheerID on its side, VIVAIA built exclusive discounts for its top audiences. SheerID’s Audience Network allowed the company to gate these offers to prevent discount abuse without disrupting the customer experience. Users just have to provide some basic information to instantly verify their identity.
In November 2021, VIVAIA launched its first audience marketing program: a 20% off discount for teachers, students, healthcare workers, and first responders in the US. Following its success, VIVAIA added a military offer and expanded to include Canadian audiences in October 2022.
The brand promoted the offer via social media, affiliate networks, and email marketing. VIVAIA also used best practices, such as increasing the offer’s visibility by including links to it in the footer of the VIVAIA website—a move that paid off.
Results
The results of VIVAIA’s program are impressive. “Using SheerID to verify our offer and following its marketing suggestions drove an 817% increase in revenue,” said Gloria Yan, Marketing Manager.
In the first month, the brand also increased:
- Conversions by 85%
- Verifications by 385%
- Revenue by 9x
- ROAS by 9x
These were remarkable gains, particularly for a small but mighty company like VIVAIA. The larger brands it competes with often see more incremental gains but can generate tremendous revenue because of their scale. VIVAIA’s initial success continued as it added more programs, with these audience marketing campaigns generating $130k in revenue by November 2022.
Customers have also provided glowing feedback, telling VIVAIA that the offers make them feel valued and that they appreciate that the verification process is easy and reliable.
As VIVAIA customer Dr. Alyssa Cole said, “I love that I can comfortably wear VIVAIA shoes both in and outside my clinic. Coworkers and patients are surprised to learn that these shoes are sustainable and affordable, with a discount specifically for medical professionals.”
VIVAIA loves the support they get from SheerID, including dedicated account managers and resources that help them get the most from the platform. In the future, VIVAIA is looking into expanding to reach new communities and new countries and continuing work on brand exposure.
As Gloria Yan put it: “SheerID’s Audience Network helps us not only drive more conversions but also build loyalty.”
Using exclusive offers verified by SheerID created positive relationships with our most valued customers. In one month, we saw an 817% increase in revenue.