Nurture Growth with Healthcare Workers and First Responders

Honoring healthcare professionals and first responders with exclusive offers is an incredibly effective way to win their business and create repeat buyers. Instantly verifying their eligibility with SheerID’s Audience Data Platform (ADP) makes that strategy even more effective by protecting your offer and giving you customer data to grow their CLV.

A Healthy Way to Protect Offers and
Drive Long-Term Revenue

When verifying eligibility for a healthcare or first responder discount, other solutions simply ask for basic workplace IDs or department email addresses. Our ADP instantly verifies their professional status while enriching your CRM with valuable customer data you can use to create targeted campaigns that honor their service and turn a one-time discount into lifelong loyalty.

Launch an Exclusive Offer
for Frontline Workers

Instantly Verify
Consumer Eligibility

(and collect zero-party data along the way!)

Market to them for
Eternity

Our Brands Stand Strong with
Everyday Heroes

ASICS’s streamlined verification for medical workers and first responders drove 100% lift in conversions and $12 increase in AOV.

TAKE THE ECONOMIC PULSE OF FRONTLINE WORKERS

First Responders

5M+
In 11 Countries
$91B
Spending Power in the US

Healthcare Professionals

47M
In 15 countries
$100K/yr
Salary earned by 1 in 3 US
healthcare workers

Achieve Lifetime Loyalty with
Exclusive Offers

Drive Frontline Conversions

Healthcare workers and first responders are motivated to purchase with exclusive offers. Over nine in ten first responders and four in five healthcare workers would be more likely to purchase from a brand offering them a special discount.

Increase Growth While Reducing CAC

Nearly all healthcare workers and first responders will share an exclusive offer with other eligible coworkers, typically in-person or over social media—creating a viral effect that lowers CAC while increasing reach.

Build Emotional Connections

Exclusive offers make healthcare workers and first responders feel valued, grateful, and honored. Forging these emotional connections with these communities lays the foundation for long-term loyalty.

Nurture Loyalty into
Higher CLV

Offering exclusive discounts builds loyalty that translates into higher-dollar transactions and more frequent purchases. Eighty-percent of first responders and 59% of healthcare workers are more loyal to brands with exclusive discounts.

Why Leading Brands Choose SheerID

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“We have been using SheerID to improve our new user registration and streamline our operations, and we couldn’t be happier with the service and support they’ve provided.”

Mike Petroff

Senior Product Manager

We are ​​leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

“SheerID is helping us drive traffic, verify customers and protect our margin.”

Marc Mullin

Director, Sales Promotions

“I was able to build out all of our programs in SheerID in an hour, and the platform generated code snippets that were simple for our web team to add to our website. SheerID enabled us to launch our campaigns quickly, which let us immediately shift our focus to making customers aware of the discounts they were eligible for.”

Sean Condon

VP of Omnichannel, eCommerce & Retail

“Partnering with SheerID has made a big impact on our business. I have monthly meetings with our customer success managers, and right from the get-go, the whole experience has been great.”

Leslie Hernandez

Senior Product Marketing Manager

”SheerID not only prevents discount abuse, it helps both our company and customers get the most out of Michaels Rewards.”

Steve Woodward

Senior Director – Digital Experience

“SheerlD went above and beyond to help us grow our student business. They acted as a growth partner to SoundCloud and thanks to them we’ve achieved higher conversion rates.”

Robert Hollis

Senior Strategy & Operations Manager, Listener

“SheerID is a great partner. They always make sure that our company has everything we need to be successful.”

Megan Hyman

Marketing Analyst

“We have been using SheerID to improve our new user registration and streamline our operations, and we couldn’t be happier with the service and support they’ve provided.”

Mike Petroff

Senior Product Manager

We are ​​leveraging authoritative data to mitigate risks by optimizing actionable intelligence. This helps me validate renters, identify and stop malicious activity using Fake or Manipulated IDs, and take actionable steps against malicious renters that obtained a unit using a validated ID.

Raymond Osborne

Project Manager

“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”

Alison Mccowan

Director of Business Development

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”

Danni Woodland

Performance Marketing Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.

Brittni Shull

Director of Digital Marketing

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.

Sarah O’Leary

CMO

“SheerID has allowed us to reach an entirely new audience through our specialized discounts.”

Alison Mccowan

Director of Business Development

“I love the simplicity of [SheerID’s] implementation on our side and the ease of use for our customers!”

Kody Atkinson

Group Programs Manager

“The first-party data we get [from verifications] is what we build a lot of our other digital marketing channels off of, and being able to use it to help our trade teams and brand teams is invaluable to us.”

Danni Woodland

Performance Marketing Manager

“The data we get from SheerID enables us to nurture every customer, even if they were not eligible, and provide more relevant messaging, which helps us create stronger connections.”

Nick Charrow

Director of Marketing

“Applying SheerlD’s best practices to our student and teacher discounts blew our programs out of the water. Our back-to-school campaign generated more than $3 million – an 85% increase year over year.”

Ashley Pia

Sr. Manager – Loyalty & Customer Programs

“SheerID’s comprehensive verification solution helps us not only drive more conversions but also build loyalty.”

Gloria Yan

Marketing Manager

“SheerID keeps our offers truly exclusive. That makes teachers feel special, and it’s the kind of personal touch we want to give every customer coming into our drive-in.

Brittni Shull

Director of Digital Marketing

“Our student program delivers great value, and we’re excited to continue promoting it—we want to meet students where they are, and we’re very happy to have SheerID support us in this journey.”

Justine Brion

CRM Manager

“SheerID is a strong extension of our marketing strategy, and is helping us create lifelong customers.”

Lino Reveles Trujillo

Social Impact Lead

We listened to our customers and saw an opportunity to reach new groups. SheerID enabled us to scale a program that expanded our customer base.

Sarah O’Leary

CMO

Ready to take the next step?