Acquire new subscribers and reduce churn with identity marketing for top consumer tribes.
Make your brand stand out in the crowded subscription marketplace with personalized, gated offers that celebrate a person’s identity, increase engagement, and drive sign-ups. With SheerID’s Identity Marketing Platform, you can deliver high-value offers to a specific consumer tribe - groups of people who share deep-seated attributes such as life stage (students, seniors), occupation (teachers), affiliation (the military community, nurses, or first responders), and more.
Did you know? 84% of teachers agree that being a teacher is a more important aspect of their identity than religion or family roles. So by speaking to customers in a way that truly resonates, you can make an emotional connection that will lower acquisition costs through word of mouth marketing, and encourage repeat purchases.
Eligible consumers typically share your offers with their peers, reducing acquisition costs.
Verification with authoritative data sources ensures only eligible consumers redeem your offer.
Offer redemption accelerates when it’s exclusive and makes consumers feel appreciated.
Members of a consumer tribe share deep-seated values and experiences, they go out of their way to support each other. This includes passing along a good deal. Research shows that 97% of students, teachers, and the military would share a personalized offer, turning nearly every customer into a brand evangelist.
When you can rely on organic sharing of information amongst consumer tribe members, your marketing spend goes farther than before. People across all consumer tribes report that gated, personalized offers encourage them to buy sooner and more often. In fact, using personalized offers is proven to increase your conversion rates by 3X.
Identity Marketing brings inherent value to your offer by making it truly exclusive to certain members of a consumer tribe. Whether that consumer tribe is students, teachers, military, etc., people are more likely to stick with a brand that sees their uniqueness as individuals and rewards them for their loyalty.
Subscription brands driving success with key consumer tribes are using high value offers that are very desirable, making them more subject to fraudulent redemption. SheerID’s verification ensures that only eligible consumers can redeem the offer, so you can be assured that your marketing dollars are winning over your intended audience.
Get started with Identity Marketing with one of our popular consumer tribes for subscriptions.
Military consumers are diverse but tightly knit, and they overwhelmingly prefer to shop at businesses that offer them exclusive discounts. With $1 trillion in annual purchasing power, they are a consumer tribe your brand can’t afford to ignore.
Our military verification solution includes:
Nurses are an ideal consumer group. They are highly educated, active, community influencers serving on the front lines of patient care around the country. In fact, there are 4X more nurses than there are physicians.
Gen Z makes up 26% of the US population, and they’re starting to head off to college. Engaging them with a personalized offer is a lucrative strategy for retailers. SheerID’s Identity Marketing Platform helps you protect your offer by verifying that shoppers who redeem it are actually students. This protects your offer from fraud and increases its appeal by making it truly exclusive.
Our Student Verification Solution includes:
Teachers are highly educated, have above-average household incomes, and their shopping goes beyond the classroom. Nearly 3 in 4 teachers are more likely to buy personal items from a company that offers a teacher discount.
One of the most effective ways to market to teachers is to give them a gated, personalized offer that appeals to their desire for discounts.
Launch an identity marketing campaign in less than a week. Instantly verify consumer eligibility for your offer. Create, manage, track, and optimize your program all in one workspace.
Market to more than a dozen consumer tribes or create custom groups that align with your brand. Keep them engaged year-round with campaigns that celebrate what makes them special.
Create a white-label, in-brand purchase process that maximizes conversions. Get complete control over your customer data and use it to nurture deeper brand loyalty.
Skip the learning curve by tapping into the experience and best practices of hundreds of SheerID customers who’ve been running identity marketing programs for years.
