Acquire low-income customers by creating gated offers that generate goodwill for your brand and give you zero-party data to build even greater loyalty.
Giving an exclusive offer to low-income communities is a great way to acquire new customers who might not otherwise purchase from your company. It also creates a genuine connection with people who need assistance, which generates tremendous goodwill that can elevate your brand.
SheerID Verification Platform protects your offer from discount abuse by instantly verifying that a customer is eligible for US government assistance programs like SNAP. And the verification process gives you zero-party data you can use to re-engage customers to facilitate their loyalty.
SNAP Participants
of SNAP participants are in families with children
of SNAP participants have gross incomes at or below the poverty line
Special offers are highly appealing, especially for people on tight budgets. With SheerID, you can cost-effectively acquire new customers at a price-point they can afford. Research shows that exclusive offers make customers try a new brand, buy more items, and purchase sooner.
Recognizing a customer’s needs genuinely engages customers in a way that captures their attention and endears them to your brand. It also creates a positive impression of your company for everyone who supports helping those in need.
Exclusive offers create an emotional connection with your brand that drives revenue and word of mouth, which lowers your acquisition costs. Seventy percent of emotionally engaged consumers spend up to 2x or more on their favorite brands, and 80% promote preferred brands to family and friends.
High-value offers attract fraudsters who want to take advantage of a good deal. SheerID instantly verifies low-income status to ensure only eligible customers can redeem your offer, which protects your margins and increases the ROI of your program.
Comcast partnered with Amazon Music to create a compelling offer for students and gated it with SheerID to ensure it was reaching the right audience.
The program quickly became the top-performing gated program in Comcast history, growing subscriptions by 6x and increasing conversions by 91%.
When the pandemic hit, Rothy’s asked its customers how the company should respond and they said it should extend its teacher discount to nurses and other frontline workers.
The company listened, and it paid off. Adding these groups to Rothy’s program grew its revenue by 60%.
When the pandemic hit, DIRECTV’s NFL Sunday Ticket wanted to double down on its efforts to win student subscribers with an exclusive discount, so it partnered with SheerID to ensure only college students could redeem the offer.
Verifying students gave the company confidence to run a big, “4th-and-long” campaign that scored a 29% increase in student subscribers and a 75% student renewal rate.
