Targeted Marketing Strategy and Discount News

Marketers know that targeted campaigns with relevant messaging perform better and drive higher-quality leads. That’s why we use data to segment our audiences and personalize the messaging accordingly.  But not all data is created equal. Third-party data, while valuable for understanding attribution and cross-site analytics, is typically aggregated from many sources and built on inferences. ...

Data is possibly the most important tool in a marketer’s toolkit. Without it, you’re essentially taking shots in the dark, hoping your campaigns will magically hit the bullseye. Backed with insightful data, though, you can turn on the light and make informed, intentional decisions. But with all the data available in the world, how to ...

Top brands around the world—like SONIC and J.Crew—have found tremendous success using exclusive offers to engage customers. This technique—known as verified, community marketing—works because it targets consumer communities whose members are united by deeply personal traits such as their job, lifestage, or affiliation.  By offering groups such as the military, students, or healthcare workers gated ...

Black Friday, Cyber Monday, last-minute discounts — the holiday season has become synonymous with deals. It’s also a highly competitive time for brands, which makes it an ideal moment to double down on your best customers. Providing verified, exclusive offers to consumer communities like students, teachers, and the military is an effective way to capture ...

It’s hard to know where retail spending is headed. DeLoitte’s recent State of the US Consumer report says that while consumer economic concern has eased, consumer spending intentions have yet to return to 2022 levels.  One thing is for certain, though: consumers want a satisfying omnichannel experience. According to a study by Retail Dive, 65% ...

According to our 2024 Consumer Report, Gen Z now makes up 2 billion consumers worldwide with $450 billion in spending power — and they’re looking for brands that resonate with their values, offer personalized experiences, and maintain a strong presence on social media.  That’s exactly what Danielle Woodland and her team at Frasers Group are ...

Extending an exclusive offer to consumer community groups like teachers or the military is a proven way to acquire new customers, earn their loyalty, and increase their lifetime value. That’s why brands like ASICS and Princess Cruises see significantly higher conversion rates and ROI for these types of marketing programs compared to other campaigns. But ...

First-party data is arguably the best data most companies can get their hands on, and when that data is verified as accurate, it’s invaluable. One of the most ideal ways to collect verified, first-party data is through gated, exclusive offers. For example, you can post an exclusive student offer, require students to share their first-party ...

Exclusive offers for groups like students, teachers, and the military are a great way to acquire and retain customers. Research shows that more than two in three members of these groups said receiving an exclusive offer would make them try a new brand and be more loyal to it.  But how you verify eligibility for ...